Portfolio

Target Markets

Market Deep Dives

Each market has been selected for its unique combination of demand drivers, distressed acquisition opportunity, and alignment with our Hilton-branded, technology-driven strategy.

Atlanta, Georgia

Strong corporate and convention demand driven by Atlanta's position as a Fortune 500 headquarters hub and the Georgia World Congress Center
Hartsfield-Jackson International Airport — the world's busiest by passenger volume — generates consistent transient demand across all hotel segments
Robust RevPAR growth trajectory supported by ongoing development in Midtown, Buckhead, and the Beltline corridor
Significant distressed inventory from operators who acquired at 2019–2021 peak valuations with aggressive debt structures and have been unable to service debt at current occupancy levels

Charleston, West Virginia

West Virginia's state capital provides stable government demand from state agencies, legislative sessions, and federal offices including FEMA, DOE, and military installations
Healthcare demand driven by CAMC (Charleston Area Medical Center), the state's largest hospital system, and associated medical professionals
Limited branded competition — the market has fewer Hilton-flagged properties relative to demand, creating pricing power for well-operated assets
Below-market acquisition opportunities due to lower property values and reduced institutional investor competition compared to larger MSAs

Kansas City, Missouri

Major convention market anchored by the Kansas City Convention Center and the new single-terminal Kansas City International Airport, which has catalyzed hotel development in the airport corridor
Sports and entertainment demand from the Chiefs (NFL), Royals (MLB), Sporting KC (MLS), and a growing live music and culinary tourism scene
Central U.S. logistics and distribution hub with significant corporate demand from companies leveraging Kansas City's rail and highway infrastructure
Strong extended-stay demand from construction, infrastructure, and energy sector workers — ideal for Home2 Suites positioning

Phoenix, Arizona

Year-round leisure and corporate demand with Phoenix's Sun Belt location providing consistent occupancy even during winter months when northern markets decline
Major Sun Belt migration tailwind — Phoenix is one of the fastest-growing metros in the United States, driving sustained demand growth across all hotel segments
Significant convention and sports market with the Phoenix Convention Center, State Farm Stadium (NFL), Chase Field (MLB), and major annual events including the Waste Management Open and spring training
Strong Home2 Suites demand from the extended-stay segment driven by corporate relocations, seasonal workers, and the region's booming semiconductor and advanced manufacturing sectors

Current Portfolio

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